Marketing Automation: Does it help?

In today’s Small Business Environment, things are rapidly changing and information needs, or tends to be available in real-time.

A good percentage of businesses have a strategy on how they want to market themselves — enter Social Media as a key component. They are on most platforms — Meta, TikTok, Twitter, Linkedin, and Instagram. Most of the content is either communicated through industry-wide publications, or through Facebook/Linkedin/Instagram lives.

Now, how does content get generated in real-time or get written?

Great question!

There are many Marketing Automation tools that help push out content. The two primary ones are Buffer and Hootsuite.

The way these tools are used is by simply uploading your content, and specifying the time. After this, it automatically pushes your organization’s content out.

By having the content automated, it saves the business owner’s time in uploading the content manually. Thus, it allows the key leadership to focus on the main task — running the business!

Tej Yale is the Founder/CEO of ThinkImpact Inc, a Marketing Company based in Rochester Hills, Michigan. They offer Social Media Management, Content Management, Graphic Design, Event Promotion, Website Development, Marketing Consulting, Project Management, Business Support.

You can learn more at www.thinkimpact1st.com