Generative AI in Today’s Digital Age
When you first hear about Generative AI, what are the first thoughts you think about? Probably ChatGPT or Perplexity.
While there isn’t a tremendous worry about Marketing jobs necessarily getting cut, there are tremendous in-roads where AI is having an impact.
To provide some context, let’s take a look at some facts that Gartner, a reputable organization, says about Generative AI.
A more detailed, predictive timeline of Generative AI milestones in the years to come: [2]
2024: “40% of Enterprise Applications will have embedded Conversational AI, up from less than 5% in 2020.”
2025: “30% of enterprises will have implemented an AI-augmented development and testing strategy, up from 5% in 2021.”
2026: “Generative Design AI will automate 60% of the design effort for new websites and mobile apps; over 100 million humans will engage robocolleagues to contribute to their work.”
2027: “Nearly 15% of new applications will be automatically generated by AI without a human in the loop.”
That being said, let’s look at some even more practical concepts that are being discussed by Tech CEO’s:
- Zoom CEO Eric Yuan wants AI clones in meetings — The Verge [3]
- Virtual Influencers: How Automation Will Change Everything | Gary V’s Insight | AI & Marketing (youtube.com) [4]
- Utilizing ChatGPT/Perplexity to develop a Content Generation Calendar
Response from Perplexity Prompt:
“To develop an effective content generation calendar for a marketing company’s LinkedIn presence, follow these steps:
- Define your objectives
Clearly outline your marketing goals, such as increasing brand awareness, generating leads, or establishing thought leadership. This will guide your content strategy and help align your posts with your business objectives. - Analyze existing content and audience
Review your current LinkedIn content performance using analytics tools. Identify which types of posts, topics, and formats generate the most engagement. Also, study your target audience’s preferences and behavior on the platform. - Choose a calendar tool
Select a tool that suits your team’s needs. This could be a spreadsheet, a dedicated content management platform, or a project management tool. Ensure it’s easily accessible and editable by all team members. - Plan your content mix
Develop a diverse content strategy that includes:
- Thought leadership articles
- Company news and updates
- Industry trends and insights
- Employee spotlights
- Client success stories
- Infographics and data visualizations
- Short video content
- Create a content structure
In your calendar, include the following information for each post:
- Publication date and time
- Content type (e.g., article, image, video)
- Topic or headline
- Key message or call-to-action
- Assigned team member
- Status (e.g., planning, in progress, ready for review, published)
- Establish a posting frequency
Determine how often you’ll post on LinkedIn. A general guideline is to post 2–5 times per week, but adjust based on your audience engagement and company resources. - Incorporate key dates and events
Include industry events, company milestones, product launches, and relevant holidays in your calendar. This helps you plan timely and relevant content. - Allow flexibility
Leave some open slots in your calendar for timely, trending topics or unexpected opportunities. This allows you to stay agile and responsive to current events or industry developments. - Assign responsibilities
Clearly define who is responsible for content creation, review, and publishing. This ensures accountability and smooth workflow. - Plan for content promotion
Include strategies for promoting your LinkedIn content, such as sharing posts in relevant LinkedIn groups, engaging with comments, or leveraging employee advocacy. - Regular review and optimization
Schedule periodic reviews of your content performance. Use these insights to refine your strategy, adjust your posting frequency, or experiment with new content types. - Collaborate and gather ideas
Encourage input from various team members and departments. This can lead to diverse content ideas and perspectives, enriching your LinkedIn presence.
By following these steps, you’ll create a comprehensive and effective content generation calendar for your marketing company’s LinkedIn presence. Remember to stay flexible and continuously refine your approach based on performance data and audience feedback.”
Response from prompt:
“Creating a Content Generation Calendar for LinkedIn can help ensure a consistent and strategic approach to content creation. Here’s a detailed monthly calendar that balances different types of posts to engage your audience, showcase your company’s expertise, and drive interaction. This calendar assumes a posting frequency of 3 times a week, which is manageable and effective for maintaining engagement without overwhelming your audience.
Monthly Content Generation Calendar for LinkedIn
Week 1:
Monday: Industry Insights
- Share a post about recent trends or developments in your industry.
- Include data, statistics, or infographics to support your insights.
Wednesday: Company Highlight
- Feature a success story, case study, or a spotlight on a key project or client.
- Use visuals like images or short videos to make the post more engaging.
Friday: Thought Leadership
- Post a LinkedIn article or blog post from a company leader or expert.
- Focus on providing valuable tips, predictions, or strategic advice.
Week 2:
Monday: Employee Spotlight
- Introduce a team member with a short interview or a day-in-the-life post.
- Include personal insights and professional achievements to humanize your brand.
Wednesday: Educational Content
- Share a how-to guide, tutorial, or best practices relevant to your industry.
- Use carousel posts or LinkedIn’s document feature to make the content interactive.
Friday: Engaging Question
- Post a thought-provoking question related to your industry or audience interests.
- Encourage followers to share their opinions in the comments.
Week 3:
Monday: Client Testimonial
- Post a testimonial from a satisfied client or customer.
- Accompany the testimonial with a visual element, such as a video or graphic quote.
Wednesday: Behind-the-Scenes
- Share a glimpse of your company’s work environment, team meetings, or events.
- Show the culture and values that drive your company.
Friday: Industry News
- Provide commentary or share insights on recent news or changes in your industry.
- Offer your perspective on how it might impact your audience.
Week 4:
Monday: Content Round-Up
- Compile a list of recent blog posts, articles, or resources from your company.
- Provide brief summaries and links for easy access.
Wednesday: Interactive Post
- Create a poll, quiz, or interactive element related to your industry.
- Use this to gather opinions or insights while engaging your audience.
Friday: Upcoming Events or Webinars
- Promote any upcoming events, webinars, or conferences your company is hosting or participating in.
- Include details on how to register or participate.
Additional Tips:
- Visual Consistency: Ensure all visuals adhere to your brand’s style guide to maintain a consistent look and feel.
- Engagement: Monitor the performance of each post and engage with comments to foster a community around your brand.
- Analytics: Regularly review LinkedIn Analytics to understand what content resonates best with your audience and adjust your strategy accordingly.
- Planning Ahead: Use scheduling tools like Hootsuite or Buffer to plan and automate your posts, making it easier to stick to your calendar.
By following this calendar, you can maintain a steady stream of valuable and engaging content that will help build your company’s presence on LinkedIn and strengthen your relationship with your audience.”
I am actually of the belief that AI will play a very intergral role and have a positive impact because it will transcent the relationship between the end consumer and a brand.
While there might be positives about AI, there are also some risks associated with AI as well — Gartner lists the risks as: [2]
- Lack of Transparency
- Accuracy
- Bias
- Intellectual Property/Copyright
- Cybersecurity/Fraud
- Sustainability
Regardless of what your personal opinion might be, there are tools and resources where AI will have an impact.
Sources:
[1] Google Images
[2] Generative AI: What Is It, Tools, Models, Applications and Use Cases (gartner.com)
[3] Zoom CEO Eric Yuan wants AI clones in meetings — The Verge
[5] Develop a Content Generation Calendar for a Marketing Company for Linkedin (perplexity.ai)
[6] ChatGPT
Tej Yale is the Founder/CEO of ThinkImpact Inc, a Marketing Company based in Rochester Hills, Michigan. They offer Social Media Management, Content Management, Graphic Design, Event Promotion, Website Development, Marketing Consulting, Project Management, Business Support.
You can learn more at www.thinkimpact1st.com
