Clubhouse — To join or not to join?
Clubhouse, an audio-based social media app was founded by Paul Davison and Rohan Seth in March 2020. [1] This in some ways changed the traditional Social Media landscape in one predominant way — the merging of Social Media and implementing the audio-based component within the “business model”.
As I mentioned in my first blog post, businesses tend to have a lifecycle — Clubhouse although in early stages, has attracted a wide demographic. Although they have a large following, that doesn’t necessarily guarantee success.
As it stands today, Clubhouse currently has 10 million active users as indicated by BackLink. [2] The app works on an invite-only basis, but has similar software-based features, like Zoom. Once the invite is accepted, users have the ability to start their own “discussion rooms” or “stages” by thinking of a topic, or they can simply listen and gain knowledge.
Though very niche, they have penetrated or at least forced major players such as Facebook, Twitter, Linkedin to incorporate this feature on their platforms.
Just recently, Facebook, Twitter, and Linkedin announced similar additions to their platforms:
· Facebook: Facebook announces Clubhouse clone, podcast features, Spotify integration, and more — Vox [4]
· Twitter: Twitter opens up Clubhouse-like Spaces to more people | Engadget [5]
· Linkedin: LinkedIn confirms it’s working on a Clubhouse rival, too | TechCrunch [6]
The big question — with Clubhouse letting other platforms integrating their primary core competency, what does the future of Clubhouse look like?
I personally think that Clubhouse may lose it’s popularity in the app landscape. They may experience barriers, similar to Quibi — a video streaming application which lost its opportunity to already established streaming services, and shortly thereafter was forced to close their business.
Sources:
[1] Clubhouse (app) — Wikipedia
[2] How Many Users Does Clubhouse Have? 40+ Clubhouse Stats (2021) (backlinko.com)
[3] Google Images, Clubhouse App
[4] Facebook announces Clubhouse clone, podcast features, Spotify integration, and more — Vox
[5] Twitter opens up Clubhouse-like Spaces to more people | Engadget
[6] LinkedIn confirms it’s working on a Clubhouse rival, too | TechCrunch
Tej Yale is the Founder/CEO of ThinkImpact Inc, a Marketing Company based in Rochester Hills, Michigan. They offer Social Media Management, Content Management, Graphic Design, Event Promotion, Website Development, Marketing Consulting, Project Management, Business Support.
You can learn more at www.thinkimpact1st.com
