BeReal: The new emerging Social Media App
BeReal is the latest application that has dominated the Social Media landscape. It is a French-Based application that was founded in 2020 by ex Go-Proers by Alexis Barreyat and Kevin Perreau. [2].
So, what exactly is BeReal, and what does the data show?
BeReal prides itself on having its users provide a real-time, unfiltered look into a user’s daily activities. The app requires users to upload something every 2 minutes to view your friends Bereal moments. In this sense, it is somewhat similar to how Snapchat works, but with no filters.
I believe it is great to have an app that prides itself on “authenticity” rather than focusing on portraying a certain lifestyle.
What does the data say? It is overwhelmingly popular, and making a name in the app world.
Here are just some of the facts according to Business of Apps: [3]
- 21.6 million monthly active users, 2.93 million access the app daily.
- Has been downloaded 28 million times since launch of 2020.
- Popular in US, UK, and France.
It should also be noted that BeReal has had such a tremendous impact on existing platforms — so much so that TikTok is trying to do a clone app, which has reached a sizeable number of users outside of the US. [4].
Sources:
[1] Google Images
[3] BeReal Revenue and Usage Statistics (2022) — Business of Apps
[4] TikTok’s BeReal clone app is gaining traction outside the US — The Verge
Tej Yale is the Founder/CEO of ThinkImpact Inc, a Marketing Company based in Rochester Hills, Michigan. They offer Social Media Management, Content Management, Graphic Design, Event Promotion, Website Development, Marketing Consulting, Project Management, Business Support.
You can learn more at www.thinkimpact1st.com
